Rotary Club of Fort Myers: Sunset
For this project I got the opportunity to work with my local Rotary Club's president to create a logo, as well as marketing materials, for their club.
Rotary International is a non-profit service organization that brings together different community members to provide humanitarian work and advance goodwill in their local communities and around the world.
The original concept was drawn up by artist , I was brought on to build on that concept and create the final design and deliverables. As you can see, I went through various color palettes until I landed on the one I though best represented South West Florida and the club, which is fittingly named: SUNSET. I stuck with the official Rotary gold and blue as well, to tie back to the main Rotary International brand.
I also made the waves tapered at the ends, instead of how they originally were. I felt this gave a cleaner more modern look to the logo.
Branding Materials
These are the different branded marketing materials that I designed featuring the new club logo. I made two versions of the business cards, one featured the names of the president and other officers. The other version (featured here) was more "customizable" so the club members could write in their own information. Same with the letterhead template.
